Articles

Global supply chain challenges There have been several major challenges that tested the global supply chain over the last year. Let’s look at how inflation…..

A hundred years from now, when historians write the definitive book on the rise of ecommerce, it’s unlikely they’ll give 2022 more than a passing…..

Online retailers’ stock prices plummet from pandemic peaks Unfortunately for e-retail entrepreneurs hoping to attract capital, four major online-only retailers that have gone public in…..

A major difference between the B2C sales funnel and the B2B sales funnel is the buyer’s motivation. Unlike consumers, businesses aren’t interested in buying things…..

How did shopper behavior play out and what might we expect to see in the coming months? The following questions set the context for such…..

Introducing C2B Payments to a B2B Market The payments industry splits into two entirely different worlds. In the C2B space, many ecommerce sites embed financing…..

The purchase journey Imagine you are a customer looking to buy a thermostat. You know of the manufacturer Warmup and have some idea of the…..

Data is Everyone’s Problem Ask just about any company about their data strategy and you’ll probably hear that they collect more data than ever before. Fewer…..