Category: Guides

A hundred years from now, when historians write the definitive book on the rise of ecommerce, it’s unlikely they’ll give 2022 more than a passing…..

A major difference between the B2C sales funnel and the B2B sales funnel is the buyer’s motivation. Unlike consumers, businesses aren’t interested in buying things…..

The purchase journey Imagine you are a customer looking to buy a thermostat. You know of the manufacturer Warmup and have some idea of the…..

Data is Everyone’s Problem Ask just about any company about their data strategy and you’ll probably hear that they collect more data than ever before. Fewer…..

How Visual Commerce Helps B2B Buyers Buyers look for clarity as they step through an online customer journey. Ordering and reordering can be straightforward, but…..

Kitting is one area where ecommerce brands can get creative to see  big rewards in customer loyalty. Though it is a small aspect of the…..

Research says ecommerce retail sales will reach $8.5 trillion by 2023. This growth means there are more customer expectations to meet as customers want their  products…..

Freight is the transportation of goods in bulk via road, intermodal  transport (rail and road), ship, or air. Freight shipping is an integral part of…..