Nike Digital

In North America, Nike Digital sales grew 31% year over year. That fueled 23% direct-to-consumer sales growth in the region, the retailer’s chief financial officer said.

Key takeaways:

• Nike reported $13.3 billion in revenue in its fiscal second quarter, a 17% increase over the same period in the prior year.
• Direct-to-consumer sales in the quarter grew to $5.4 billion, up 16% from the year-ago period.

Nike Inc. reported it grew total revenue 17% to $13.32 billion in its fiscal second quarter ended Nov. 30, 2022. Nike also said it grew its digital sales by 34% globally, but it did not provide a dollar figure.

The retailer reported that its Nike Direct sales, or sales made directly to consumers online and in Nike’s physical stores rather than through wholesale, grew 16% to $5.4 billion. Chief financial officer Matthew Friend said Nike Digital, the brand’s ecommerce sites and apps, grew 34% to fuel its direct-to-consumer sales growth. Furthermore, digital sales of its Nike-brand items grew 25% in the retailer’s second quarter of fiscal 2023. 

Nike ranks No. 10 in the Top 1000, Digital Commerce 360’s database of the largest North American e-retailers.