How shoppers gain trust in online sellers

I want to think out of the box about some of the intrinsic aspects of shopping online that foster trust. In showcasing examples, my goal is for retailers to evaluate how well the site experience they put forth is doing to engender trust, and to evaluate if any of the elements proposed might improve their trust with shoppers.

Satisfaction guaranteed

It’s important that shoppers have positive shopping experiences — 36% chose specific retailers over the holidays because of a previous good experience. Nothing is a bigger booster of trust than a product guarantee. And in the instance of Vuori, an athletic clothing and activewear apparel brand I recently discovered, they have also smartly adopted a customer favorite: free returns. Another Digital Commerce 360 and Bizrate Insights survey of 1,023 online shoppers in January 2023 found that free return shipping led 25% to purchase from a retailer. This is a winning combination.

Values

For once, it feels like there is a shift when it comes to values, and perhaps the younger generation is leading the charge. Regarding sustainability, hardly a day goes by when there is not a headline in the fashion world and beyond.