How Has Fortnite Impacted the Gaming and Media World?

Sponsor content is created on behalf of and in collaboration with Eldorado.gg by DigitalCommerce360. Our editorial staff is not involved in the creation of the sponsored content.

Fortnite, the online battle royale game that has taken the gaming world by storm, has not only revolutionized the gaming industry but also brought unprecedented business opportunities to the media world. Developed by Epic Games and released in 2017, the game has quickly become a cultural phenomenon, with millions of players worldwide and a lucrative competitive scene. I will explore how Fortnite has brought business to the gaming and media world, from its influence on esports and marketing to its impact on music and film. Fortnite is a revolutionary entity, no matter what competitor tries to take its market space. The impact it has made on the gaming and media world is beyond comparison to any other battle royales, being the king amongst kings.

The originally beloved Travis Scott Fortnite concert, garnishing major attention for the game.

Fortnite’s impact on esports is one of the main ways it has boosted commerce in the gaming industry. With professional teams, leagues, and competitions all around the world, esports, or competitive video gaming, has developed into a multi-billion dollar business in recent years. Epic Games has hosted significant competitions with big prize pools, like the Fortnite World Cup, which have helped Fortnite swiftly establish itself as one of the most popular esports games. These tournaments not only bring in a sizable amount of money for Epic Games, but they also give sponsors and advertising a chance to advertise to a huge global audience. Fortnite has also created new marketing and advertising opportunities, particularly for companies aiming to appeal to younger consumers. Popular brands like Marvel, Nike, and Travis Scott have collaborated with the game on a number of in-game projects that not only offer gamers special skins and goodies but also help the brands spread the word about their goods and services to millions of other players. For instance, more than 12 million players joined Travis Scott for a virtual concert in the game, which gave the rapper and his label a huge marketing opportunity. Due to the popularity and reach of the game, non-local firms like Coca-Cola and McDonald’s have agreed to sponsor in-game competitions and events, significantly increasing Fortnite’s marketing potential.

Fortnite has had an impact on the music industry in addition to marketing, giving artists a platform to share their songs and interact with fans. Millions of players have attended the game’s numerous virtual concerts, which have featured performances by well-known singers including Marshmello, Travis Scott, and Ariana Grande.  I actually recall multiple friends of mine getting themselves back into Fortnite because of these marketing events, allowing them to joke around and have fun in a non-competitive environment. These events create a new method of music marketing and distribution by not only promoting the artists’ music but also giving fans a distinctive and immersive experience. In-game item sales and streaming service royalties are two new sources of income for the music business that have been made possible by virtual performances.