Brilliant Earth grew

Online jewelry retailer Brilliant Earth brought in an influx of new customers in 2022, the company reported.

Net sales were down for the fiscal quarter ended Dec. 31 by 1.9%, to $119.6 million from $121.9 million. However, sales for the entire year were up 15.7%, to $439.9 million from $380.2 million.

Brilliant Earth ranks No. 221 in Digital Commerce 360’s Top 1000 ecommerce retailers in North America.

Brilliant Earth expanded its customer base through social media

The jewelry brand’s customer base grew significantly in 2022, CEO and co-founder Beth Gerstein told investors. 

Gerstein credited the growth to Brilliant Earth’s online origins and large reach on social media. Online searches for the brand reached an all-time high, and email capture grew 38% in 2022, she said.